CocaCola is one of the most iconic companies in the world, with a large number of brands in their portfolio. Each brand generates a large amount of online social chatter that is measured by companies like Radian6 and Sysomos, and all of this information is made available to brand execs within the CocaCola company. The goal of this project was to make that information more accessible, digestible, comparable across brands and in a format that is dynamic to mobile devices. Conceivably, an exec could measure social noise before and after a campaign launches into the market to gain insight into its effectiveness and impact to the overall sentiment of the brand.
CLIENT: Coke // PROJECT: Social Listening // ROLE: Creative Director