Every year H&M is one of the largest brand sponsorships represented at Coachella. This is a very competitive space for brands and it’s often difficult to stand out amongst the excitement of the festival. But, we know one thing remains true, at Coachella the friends you go with and make while you’re there becomes everything to the fans attending. Our goal at BBH LA was to design a campaign featuring film, print, social and to break through with an on the ground interactive experience that is all about celebrating your SQUAD.

Experiential Event Renders

Seated 1-Point Perspective Render

CLIENT: H&M   //   PROJECT: Experiential Event   //   ROLE: Creative Director & Art Director   //   COLLABORATORS: Optimist LA