With over 6,000 locations, chances are RadioShack is not too far from your neighborhood. That makes you neighbors. And neighbors should be friendly to one another. So we put aside the formalities and reintroduced RadioShack to the world with a new nickname, The Shack. The first thing on the agenda; to let people know we carried all the top brands, were a leader in mobile devices and weren’t just your dad’s spare parts store. We stretched the exposure by doing a series of 15second interstitial-like spots centered around products and buzz building music. Here’s a few highlights.
CLIENT: RadioShack // PROJECT: TV :15s Spots // ROLE: Associate Creative Director, Art Director & Designer